Am I getting a satisfactory click-through on paid campaigns?

Is there an upward trend in non-clicked impressions?

Do first-page bounce visitors typically come back a second time?

Is the phone ringin' and the door swingin'? 

Okay, we kind of teed that one up for you. As obvious as this response is, a lot of marketers get too wrapped up in the technical challenges of the first three responses. We're not suggesting that these other statistics are not important, but remember that most clients will evaluate your performance through the simplest possible prism: are you producing more business?

When you're communicating with your clients, make sure you're speaking a language they understand.